At Balmain’s Fall 2016 ready-to-wear show, models and best friends Gigi Hadid and Kendall Jenner swapped their signature manes backstage as per Olivier Rousteing’s request. Hadid tucked her bleach, bombshell lengths under a contrasting brunette wig; meanwhile Jenner underwent a platinum transformation inspired by older sister, Kim Kardashian West, who played muse to Rousteing’s collection.
This wasn’t the first time that the Balmain Creative Director tapped into extravagant hairpieces for the runway; in fact, the prestigious French fashion house includes its own brand of wigs from its Balmain Hair Couture line—that boasts a full range of hair products¬. From US $25 (AED/SAR 92) moisturizing shampoos and conditioners, to luxury straighteners, and blowdryers for US $177 (AED/SAR 650), to more high-end clip-in hair extensions and hairpieces that retail at US $333 (AED/SAR 1,203), the luxury hair brand embraces prices that we can all get behind.
The wigs sported by mega models Kendall Jenner, Gigi Hadid, Rosie Huntington-Whitely, and Alessandra Ambrosio were handcrafted by Balmain Hair Couture master hair designer, Nabil Harlow. The hair expert also dreamed up the swingy, power ponies at the Spring 2016 ready-to-wear show and the waist-grazing dreadlocks sported by female models at the Fall 2016 ready-to-wear men’s show.
Balmain men's fall 2016 ready-to-wear
Balmain spring 2016 ready-to-wear
Balmain Hair Couture—which was originally conceived as Euro Hair in 1974—now operates as a division of Balmain with future plans to expand. It is currently stocked in stores—including Le Bon Marche in Paris, Harvey Nichols in Hong Kong, and Net-A-Porter online. The luxury hair brand is also available in over 5,000 hair salons worldwide. Time for a larger bathroom cabinet? We think so.