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Shocking Pink Lipstick Is the New Red at Armani Privé


Photo: Michele Morosi /

“I like to break the rules,” said makeup artist Linda Cantello backstage at Armani Privé’s Fall ’15 Couture show. “Why do we have to wear red or dark burgundy lips in the winter? Why can’t we wear shocking pink?” The maquillage master demonstrated quite clearly that you can pull off this nearly neon shade, whether you’re wearing a blazer or a full-on feather ball gown—and the Armani customer will, no matter the temperature outside. “It’s about a woman who owns it,” added the pro. The short black wigs styled by Roberta Bellazzi called for equally bold brows, which Cantello emphasized with a blend of Giorgio Armani Beauty Eye & Brow Maestro in 1 (black) and 8 (silver grey). A bespoke blush—a mix of Crema Nuda and pink pigment—lent a “healthy” flush to models’ complexions, while the house’s Smooth Silk Eye Pencil in 8 and Eye Tint in 7 (both slate shades) were smudged around lash lines for definition. “We couldn’t do a lip and no eye,” said the face painter. (Apparently, there is at least one rule she’s willing to uphold.) The pièce de résistance—the loud mouth—came courtesy of the forthcoming Ecstasy Lacquer in Maharajah (on shelves in September). Fingertips and toes were painted with a coordinating polish dubbed Shocking—a hue whipped up backstage in the portable Armani Runway Lab. Newcomer Emmy Krüger, a model who racked up an impressive list of shows (Dior, Giambattista Valli, Chanel, and Armani Privé) for her first season out, remarked of the runway look: “It’s not a haircut I’ll do in my spare time, but it feels nice to go for it for one day!” That pink pout, however, is something every woman can work on the regular. For those not willing to wait for the long-wear, lipstick-balm-gloss hybrid to launch, we suggest swiping on Rouge D’Armani Sheer Lipstick in 508 from the Bright Ribbon collection for a quick hit of color. “Maybe pink is the new red,” proclaimed Cantello prior to the designer’s parade of fuchsia on the catwalk. Now that’s the kind of bold statement we’re more than willing to back up.

—Tina Isaac-Goizé,

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