“If there’s a woman who dares to show her face in public without mascara, raise your hand right now!” –Olivier Echaudemaison
The Trick
Olivier Echaudemaison knows the importance of makeup for his female clientele. “Eyes without mascara seem naked, even vacant.” These are strong words from Guerlain’s Creative Director; and to help us ladies, he developed Maxi Lash volume mascara. Unlike many products that clump and glue eyelashes together, this mascara can be layered repeatedly to create bespoke volume. It comes in a rich black or violet hue for a subtle color statement.
What contemporary Arab woman stops her makeup routine at mascara? Making a reappearance in this Spring collection is the Liquid Eyeliner—long an insider classic. To accompany, the Rouge Automatique lipstick and Kiss Kiss Gloss come in a collection of fresh spring shades from a sweet peach to this season’s key color: pure purple.
The Tip
Ask any model what her favorite makeup tip is and the answer will quite likely be to curl lashes before applying mascara. This makes eyes look larger and dramatically emphasizes the lashes. When applying mascara, resist the temptation to pump the wand in and out of the tube as this can introduce bacteria into the mascara and it will dry out quicker.
Click on the gallery to discover the full collection.
