According to a new survey conducted by Italian leather company Conia, Middle Eastern women get the most pleasure out of purchasing a new handbag (67%), followed by shoes (56%), abayas (41%), and jewelry (39%). It should come as no surprise then that Conia has launched a handbag with Saudi Arabian celebrity Aseel Omran.
The cobalt blue Saffiano leather “AO” bag with a black velvet bow represents the first product partnership for the popular singer and reality TV actress hailed as being the first “youth star” in Saudi Arabia. Omran, who boasts over a million followers on Instagram, explained that her fans served as the inspiration, “I always wanted to give my loving fans a touch from my heart, for all their support and warm care wherever I go in the Middle East and also for Arab community all around the world.” In that regard, if someone purchases the bag and then refers it to ten friends, who also purchase it, cash back rewards will be sent out as Omran’s way of “sharing the business.”
The Aseel Omran Conia bag is priced at US $770; AED/SAR 2,828.
