Phillip Lim and luxury e-commerce site Ounass have teamed up to create a Spring 2017 capsule line, primed for the Middle Eastern customer who loves practical clothes with a cutting-edge twist. 3.1 Phillip Lim has been around since 2005 and is now a global label known for tailored pieces with a relaxed edge, counting Emma Watson and Kendall Jenner as regular clients. The summer season offering is comprised of natty separates that will breeze you through a weekend away—from the silky bomber jacket to the quintessentially classic white tee.
“As a designer, it is crucial for me to use our platform to make women of all cultures feel strong, beautiful, confident,” says Lim. “We aim to offer product for the global citizen across all markets – students, mothers, artists, businesswomen. We are living in a time where we have to think this way.”
What is the 3.1 design philosophy? “It’s a phrase really, ‘classic with a sense of madness.’ I always say that I am an evolutionary designer, rather than revolutionary. I design classic clothes, but with an unusual, unexpected twist.” The capsule collection is indeed highly versatile but crafted with an in-built, look-at-me flair, from the bold floral colors offset to a black background to the contemporary stripes seen across a pair of shorts and smart casual pants. “My inspiration for the Spring 2017 collection was Midnight at the Victorian Rodeo. I wanted to create a capsule for the Ounass customer that spoke to this spirit,” says Lim.
The 3.1 Phillip Lim X Ounass Spring 2017 capsule is available on Ounass from March 20th, 2017.