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Why Gucci’s New Sunglasses Sold Out So Quickly

Gucci Sunglasses

Gucci Spring 2017. Indigital

‘Twas one of those fashion inevitabilities: Gucci’s new season sunglasses from the Spring 2017 collection have sold out already on Net-a-Porter. The luxury e-commerce site announced its month-long exclusive launch of Gucci’s four main sunglasses designs–ahead of other retailers–a mere three days ago.

Gucci’s Spring 2017 sunglasses collection, available at Net-a-Porter while stocks last. Courtesy of Net-a-Porter

Gucci’s Spring 2017 sunglasses collection, available at Net-a-Porter while stocks last. Courtesy of Net-a-Porter

Three of the four styles have already sold out. No wonder, as they were one of the most celebrated accessories in Alessandro Michele’s Spring 2017 runway offering, featuring GG signature emblem on the side, rich retro frames, and crafted in the maison’s native Italy.

Gucci Spring 2017. Indigital

Gucci Spring 2017. Indigital

The exaggerated Gucci optics and rhinestone-encrusted sunglasses have been a mainstay in Michele’s collections, appearing in pre-fall and spring campaigns alongside natty headscarves and turbans. With the immediate hype about the choice accessory hitting Instagram in a matter of seconds and the off-the-Richter scale luxe factor to the designs, we’re unsurprised to see a Sold Out stamp across the collection. Gucci is an undeniable tour de force under Michele’s direction, as the Italian brand continues its odyssey of flamboyance.

Vogue Arabia fantasy-shops the sell-out collection below:

Gucci, Embellished Square-Frame Acetate Sunglasses, 3074 AED/SAR

Gucci sunglasses

Gucci, Crystal-Embellished Square-Frame Acetate Sunglasses, 3854 AED/SAR

Gucci sunglasses

Gucci, Oversized Round-Frame Acetate Sunglasses, 3274 AED/SAR

Gucci sunglasses

Gucci, D-Frame Crystal-Embellished Acetate Sunglasses, 3854 AED/SAR

Gucci sunglasses

Going, going, gone.

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