To help share the news of the good deeds done at the hands of key fashion industry players, during the month of Ramadan, Style.com/Arabia launches the “Good” Goods series.
Dubai Cares’ Ramadan campaign is titled “End Poverty. Educate Now.” Highlighting education as one of the most effective tools to break the cycle of poverty, the campaign aims to raise funds for children’s access to primary education in developing countries through various fundraising channels.
One such fundraiser is being sponsored by Damas, the Middle East’s leading jewelry and watch retailer. Founded in 1907 and headquartered in Dubai, the company operates around 300 outlets across 11 countries, mostly in the GCC region. In this fundraiser, an interactive stand will showcase changing colors and the image of a child learning each time a donation of AED 50 is made.
Damas will also sponsor a fundraising promotion at its retail outlets. Every customer who buys diamond/pearl jewelry or watches for AED 3,000 or more from any Damas store in the UAE will be able to purchase a coupon for AED 50, from which the proceeds will go as a donation directly to Dubai Cares. For each donation of 50 AED, Damas will grant an instant discount of AED 100 on the purchase.
Every purchase will also come with a free watch valued at 10% of any purchase amount over AED 3,000, from one of the many international watch brands that the jeweler houses. In addition, customers will get a chance to enter a mega draw to win one of 20 exclusive watches. Each watch in this draw would be of a value of AED 50,000. The draw of the watches will be done every 2 weeks.
